Why Animal Testing Should Be Illegal
Pathos
This Text is short and there is an image. I make the topic of animal testing clear through my image and text. The image of my dog and the PSA work well together because my PSA is about animal testing and my dog is an animal that had the possibility of being tested at a laboratory. I think that the image and text reach my intended audience because the text is short and it is a fact that is short and a lot of people will remember it. The image is of a very cute dog that people will feel compassion towards and they will feel sad that people are doing these things to an innocent animal. I want my viewers to be aware of animal testing and not buy products that were tested on animals. I want people to fight back for the animals and be their voice.
Logos
I included the URL address for my PSA website on my PSA. My text includes factual information and numbers and I think my message is strong because I included numbers. My website will provide more factual information on my PSA topic and it will support the facts that I included in my PSA. It will give more information on why animal testing and why it is bad for animals and their well being and why it should be limited.
Ethos
I have a specific organization that is sponsoring my topic. I made my decision by looking at well known sponsors that will sponsor things like animal abuse and speak for the animals well being. It does make sense for these organizations to be sponsoring my topic because they support the welfare of animals and are against animal testing. I could have chosen PETA because they stand for the ethical treatment of animals but I did not pick them because there is a lot of controversy on whether they really treat animals with the care that they say that they do. I feel like I chose the correct reputable sources.